Sixteen years of B2B sales — one product worth our name.
prospiq is an email and phone enrichment tool, built by people who've spent their careers selling B2B software. We're building it for the founders, SDRs, and small teams running their own outbound — without the enterprise budget, without losing the quality.
The story
Sixteen years of watching the same problem
I spent the first decade of my career inside enterprise B2B sales. At Microsoft across APAC, then at Adobe in North America. Both organisations had unlimited budgets for sales tools. Every SDR had access to the contact data they needed, and I never thought about the cost of a bounced email because someone in procurement absorbed it.
Since 2016 I've run a B2B services business helping smaller teams build pipeline. That's when I started seeing the problem from the other side. The Indian founder. The two-person sales team. The startup with two hundred dollars a month for tools, not two hundred thousand. They were running the same outbound motion as my old enterprise clients, but with worse data, paying the same dollar prices for tools built for US procurement teams.
Earlier this year, I ran an 800-contact outbound campaign for that same services business. Four enrichment tools (Hunter, Lusha, Apollo, Snov), none had complete data, so I stitched them together. The list looked clean across all four.
Bounce rate
Across a list paid for to four enrichment vendors.
My sending domain landed in spam for weeks. Real conversations got delayed. The frustrating part wasn't the failure. It was that I'd been watching this exact pattern happen to my smaller clients for ten years, and I'd finally lived it myself.
That's when I stopped accepting it as the cost of doing business. prospiq exists because the same problem doesn't get charged differently depending on who's having it.
What's broken
Three structural failures of B2B enrichment
We sat with the experience for a few weeks. The bounces weren't random — they were the predictable output of an industry that's priced and structured to push the cost of bad data onto the customer. We came to three conclusions.
The pricing model is dishonest
Every enrichment tool we'd used charges a credit when you run a search, regardless of whether the result is usable. A guess counts the same as a verified email. A non-deliverable address bills the same as one that lands. The pricing model treats a miss as a hit, which means the tool has no incentive to be more accurate over time — every miss is paid for.
Pricing penalises buyers outside the US, UK, and EU
The same Apollo plan that costs a US sales team twenty dollars per seat costs an Indian founder the same twenty dollars per seat — at roughly four times the local purchasing-power burden. There's no good economic reason for this. Founders in tier-two markets pay because the alternative is not having the tool.
The cost of bad data falls hardest on small operators
When a 500-seat enterprise contract has bad data, the customer absorbs it as a line item. When a two-person startup sends 800 cold emails with bad data and their sending domain gets blacklisted, the cost is a recovery window measured in weeks. The bigger the buyer, the more they can absorb a bad result. The industry charges both the same.
The product
What we built, and what we promise
prospiq is an email and phone enrichment tool with a single structural commitment underneath everything else.
You're never charged for an unverified email — or a phone we can't find.
Other tools
You pay for all 10. Even the 4 that bounced.
prospiq
You pay for 6. We absorb the 4 misses.
That single sentence is the architecture. If we run a search and can't verify the email, we don't deduct the credit. If we look for a phone number and can't find one, we don't deduct the credit. Our pricing model is honest because the underlying premise is honest: a miss is a miss, and you don't pay for our misses.
Behind that promise is a five-layer enrichment engine. We use multiple data sources so you don't have to.
We charge a flat rate, not per seat. We make our pricing in India and the rest of the world fairer than the headline US number, not the same. We let you cancel from the dashboard in one click — no email, no retention call.
What we won't do
Seven promises we make to every customer
Some of what defines a product is what it refuses to be. These are commitments, not aspirations. Every one is a thing we've seen another tool do, decided was wrong, and chose not to build into prospiq.
The founder
Who's behind prospiq
Vihaan has spent sixteen years inside B2B sales and sales enablement. He started as a lead-generation specialist at EXL, moved into inside sales at Microsoft across the APAC region, then ran business development at Adobe in North America for four years. Since 2016, he's operated his own B2B services business, helping enterprise teams build pipeline and ship outbound that works.
prospiq is a product of Pathweavers LLP — the B2B services business I co-founded and have operated from Pune since 2016, incorporated as an LLP in 2022.
I've spent my career helping enterprise B2B teams win. I'm now building for the people who don't have enterprise budgets.
That's the inversion at the heart of prospiq. Sixteen years of working inside organisations with seven-figure sales tools budgets taught us what good data feels like, what bad data costs, and what gets cut when budgets tighten. prospiq is the tool we wished existed for the founders, SDRs, and small-team operators who are now doing the same work without the enterprise budget — without losing the quality.
Right now, the team is small. Vihaan reads every customer email that lands in his inbox, runs every demo personally, and replies to support requests himself. As we grow, more of that will move to dedicated people. For now, the founder is the support team, the salesperson, and the night-shift bug fixer. That's a feature, not a stage.
What we believe
Sales is hard enough without your tools lying to you. We built prospiq the way we'd want the tools we depend on to be built — honest, plain, and fair.
If any of this resonates
Try prospiq with twenty free credits, no card. Or email Vihaan directly — he reads everything that lands there.